The PESTEL analysis mentioned Formerly checked out the macro environmental elements influencing enterprise, but not the microenvironmental variables. Among the microenvironmental elements are competition, which can be addressed by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk looks with the immediate and indirect competitors within the industry that https://onlinecasesolution13792.blogpayz.com/34993433/new-step-by-step-map-for-ivey-case-studies