Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. It suppo... https://andreweverydaynotes.theblogfairy.com/38556946/observations-on-digital-signage-across-different-work-environments